If  you are have or are entering the world of Business on the Internet one essential  you need to be aware of  is the new ways potential customers look for your and your competitors products and the way to attract them.

Control your PPC cost to below $0.50 linking it to the top Keywords.

 This is a great Video and one that is strongly recommended you watch if you want to outsmart your competition.

I for one will be watching this over and over again.

Google Business says
“Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. Few marketers realize that there is free data available, which is easy to access and can help you better target your advertising.
Think2010: Using Data to Better Connect with Your Customers

Avinash Kaushik leads a discussion to share ways for Using Data to Better Connect with Your Customers. You’ll learn how to find and use data from Google Trends for Websites, Insights for Search, and Ad Planner. Avinash offers tips for using this data to focus on your most relevant audiences and maximize your return-on-investment immediately. And you’ll walk away knowing how to make the most relevant decisions to drive your business forward.”