Seekers Converted Will Cause Your Bank Balance To Boil.

Seekers are captured when these 14 Aspects of copywriting are followed. Accelerate your sales. By following Copywriting rules. You will see your Products and services become red hot and your conversions will be on the boil.

1. Seekers to Target are Seekers that have a problem and are willing to find real solutions! They will respond! Your copy must be directed at them persuading them you have the only solution and ultimate answer for them as seekers.
2. Seekers have read it all so the art is to pointedly give them a visual mental solution immediately in the advertising copy. This is the art of selling to the seekers without selling
3. Seekers need to believe You Know everything about the product you are selling. Select your high impact product or service to convince and convert seekers. It is the solution they are seeking. Bonus will flow when you tell them about your other fabulous products and services later.
4. Seekers as mentioned have read it all, but are there reading your copy for one reason only the advertisements they have read, did not clearly convince them the solution is theirs only if they follow the correct steps to solve their problem. Spell these steps out, lead the seeker through the buying process. 
5. Seekers need convincing that they do not need to look any more with conclusive reasons that your product is the only solution and the end to their seeking. Emphasise they are correct in believing you, acting promptly and immediately will put an end to their seeking.
6. Seekers eye a headline, in a second almost immediately it catches their attention. An excellent headline will and should be all it takes to stop their eyes wondering and focus on your copy. Step one to their concluding they have found what they are seeking. An arresting headline divides the audience and draws the seeker into the environment where they can be converted into the ultimate customer no longer a seeker.
7. Seekers reactions to your headline will make or break your sales efforts. So it is vital You test Your reaction To Your headline! Does it register as Urgent,-Ultra-Specific, Useful-Unique? If it does all 4U’s you have a great headline at 3U’s lower and you need to find a new headline!
8. Seekers who see clarity in your copy will come to your door! Do not hide the entrance. Muddled copy is like muddy water. Highlight the door show them the Obvious handle. Seekers will leave if they can not find the door let alone reach the door handle.
9. Seekers need to know you are addressing them pointedly attract their attention with the use of You through out the advert. You and Your problem solved here! Make it crystal clear the end result as visible as a diamond enticing the seeker to open the door and dive into the copy to grab the sparkling gem of a solution.
10. Seekers may not wait to find out what you are offering till the end of your copy .It is vital that you let them know you have a gem of a solution from the start. Seekers need to see the light in the pond so do not hide your gem under a false impression that you should not be brazen. Seekers will have become board and moved on, if this is not done correctly.
11. Seekers interest is secured by Sparkling Headlines, Sharp Paragraphs, Short Sentences! These will make your copy easier for your seekers to understand what the gem of a solution you are offering them.
12. Seekers will move on if your copy appears intimidating or over powering with facts and reasoning. When choosing to follow the long sales letter approach be sure to keep Seekers attention by including numerous, attention grabbing gems in headlines and sub headlines. Red at speed by a seeker tells the story .When done correctly should lead and take the Seeker straight through the entrance to the cash register at your sales counter.
13. Seekers are even more susceptible to power words which must be used freely in your copy Here are a few :-HOW TO; WHY; SALE; QUICK; EASY; BARGIN; LAST CHANCE; GUARANTEE; RESULTS; PROVEN AND SAVE.;All call attention to the advert that very few people pass by without giving the ad a second look. Seekers are looking for offers peppered with power words- they will want to know what hot gem is being promoted to stand out from the completion!
14. Seekers conversions are a key to your success, so remember The Golden Rule-Original copy does not guarantee empty shelves! All your marketing must include all these aspects to accelerate sales.

To conclude – Conversion of the Seekers is Key to your success. Follow the Rules. Keep on giving them exactly what they are looking for not what you want to write.

To your Wealth and Success.

From the desk of

Vanda-Lynn Hughes.