“Google  Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.” 

In layman’s terms for you and I – it is how to get you add placed 3rd or 4th still get targeted traffic to your AdWords campaign but not pay top dollar.

This useful piece of information will help you understand PPC and the Quality score requirement.

This is all provided your Landing page / keywords/Ad are closely linked to optermize performance.

 

 

 

Simple Adwords Profits

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 To your continuing success.

Vanda -Lynn